smith co. is a leading design firm specializing in retail and identity design integration.

With over 18 years of experience in consumer behavior, brand strategy and retail store design, smith co. offers a unique blend of strategic services to a broad range of retail clients. Projects such as “Juice it Up”, “Banya 5” and “Calvin Klein Home“ demonstrate how smith co.’s strategic planning process creates enduring retail strategies that have become a standard in the industry